Scope of work
Everything included in the rebuild.
The pages you have been clicking through are working front-end code, not screenshots of a design. This is what turning them into a live platform involves — stated in full, including what is deliberately left out.
Foundation
The website itself
Complete rebuild
Every page designed, written and built from scratch on a modern framework. Nothing carried over except your brand and your treatment protocols.
Speed engineering
Target 90+ mobile PageSpeed and under 500 KB first load. Images compressed to WebP, no render-blocking web fonts, global CDN.
Built mobile-first
Designed on a phone screen before a desktop one, because that is where aesthetic clients browse and book. Tested on real devices.
Treatment photography
Direction for a shoot, or sourcing and licensing where a shoot is not practical, plus full optimisation. Every image sized to what is actually displayed.
Content written for you
600–900 words per treatment page — who it suits, what it feels like, downtime, pricing, aftercare — written from your protocols and reviewed by you before publication.
Accessibility & compliance
Keyboard navigation, screen-reader labelling, colour contrast and clear medical disclaimers — which matter commercially as well as legally.
Being found
Search, local and AI visibility
Domain consolidation
The highest-value item on your list. One name, one domain, with the second redirected properly so every link and mention consolidates behind a single identity.
On-page SEO, every page
One correct H1 per page, a written title and description for each, proper heading hierarchy, internal linking and clean URLs.
Google Business Profile
Claimed, verified, photographed and completed — with the listing pointed at the surviving domain rather than split across two.
Directory cleanup
One consistent name, address and phone number pushed to the directories Google cross-checks — Yelp, Apple Maps, Bing Places and the aesthetics aggregators.
Structured data
MedicalBusiness, Service, FAQPage and Review markup so Google and AI assistants can read your treatments, hours and answers directly.
Written for AI search
Every heading phrased as a real client question with the answer directly beneath — which is how ChatGPT, Perplexity and Google's AI answers choose what to quote.
Making money
The revenue tools
This is what separates a website from a platform. Each one moves a different number: bookings, prepaid revenue, repeat rate, and basket size.
Your own appointment engine
Four-step booking on your own domain, in your own brand, with live availability and instant confirmation. No third-party plugin and no per-booking fee. Automatic reminders at 48 hours and on the morning cut no-shows, and the aftercare email carries a one-tap rebooking link. See it
Branded gift cards
Sold on your site rather than a third-party payment page. Choose an amount, write a message, schedule delivery. You are paid today for treatment delivered later, and the recipient is almost always a new client arriving on a friend's recommendation. See it
Points and rewards
Credit earned on every treatment and product, applied automatically at the next booking. No card, no app, nothing for the front desk to administer. On injectables — a purchase people repeat every three to four months — this is what decides who gets the repeat.
Retail and aftercare
Products attached to the treatments they follow, bundled into regimens, carrying points on every order, with automatic refill reminders timed to when the bottle actually runs out.
Free skin assessment
A short questionnaire producing a Skin Health Score and a recommended starting treatment. The client gets genuine guidance; you get a named lead with a stated concern from somebody not yet ready to book.
Page map
What gets built
Pages marked "in this preview" are already clickable.
| Page | Status | Purpose |
|---|---|---|
| Homepage | In this preview | Single commercial H1, treatments with imagery and pricing, booking, gift cards, practitioner story, FAQ, location |
| Booking | In this preview | Four-step appointment engine with live availability |
| Gift cards | In this preview | Amount selection, personal message, scheduled delivery |
| Treatment pages | In the build | 600–900 words each, own H1, own schema, own booking CTA |
| Your practitioner page | In the build | Credentials, training history and face — the trust signal clients look for first |
| Rewards | In the build | Tiers, earnings calculator, referral programme |
| Shop | In the build | Aftercare products attached to the treatments they follow |
| Contact & directions | In the build | Map, parking, Old Town access |
| Article hub | In the build | The question-led content that wins non-brand search |
| Policies | In the build | Privacy, cancellation, medical disclaimer |
The investment
What it costs, and what it has to return
Patient Revenue Platform
Complete rebuildUS$10,000
50% to start · 50% before launch
Roughly 6–8 weeks
What that covers
- Full rebuild — every page written, designed and built
- Domain consolidation and redirect mapping
- Custom appointment booking engine, no plugin fees
- Branded gift card system
- Points and rewards programme
- Aftercare shop with refill automation
- Treatment photography direction and optimisation
- Complete on-page SEO across every page
- Google Business Profile claim and verification
- Directory cleanup across major platforms
- Structured data for treatments, FAQs and location
- Speed engineering to 90+ mobile
- Search Console and Analytics set up and handed over
What has to happen to pay for it
Two independent routes to break-even, and the project delivers both at once. This is deliberately conservative — it assumes no improvement in search ranking at all, which is the outcome we are actually working toward.
Access, audit and architecture
Search Console and Analytics connected so we can finally see real traffic. Google Business Profile claimed, and the domain decision made — this starts working while the build is still in progress.
Design, content and the platform
Every page written and built. Booking engine, gift cards, rewards and shop integrated. Treatment photography shot or directed.
Speed, structured data and testing
Performance engineering to 90+ mobile, structured data across all pages, and full testing on real devices before anything goes live.
Go live and hand over
Migration with redirects so nothing already earned is lost, submission to Google, and a training session so you can run it yourself.
Straight answers
What is not included
Stated up front, because a scope that pretends to cover everything covers nothing.
Ongoing content writing after launch
The build includes all treatment copy plus the initial article set. Publishing new articles every month afterwards is a separate retainer — worth doing, but not bundled in here so the price stays honest.
Paid advertising
No Google or Meta ad spend and no campaign management. The platform is built so ads convert far better when you do run them, but the media budget is yours to decide separately.
Payment processing fees
Card processing costs are charged by the processor, not by us. What disappears is any per-booking commission a third-party booking plugin takes on top.
Hosting and domain renewal
Typically $20–$50 a month depending on traffic, billed directly to you rather than marked up through us.
A guaranteed ranking position
Nobody can honestly promise a specific position on Google, and anyone who does is selling something. What is committed to here is every technical and content factor within our control, executed properly — which is exactly what is absent today.